- ADAM and Mokka to continue Opel brand and product resurgence
- Opel ADAM and Mokka to reach SA roads in 2015
20 AUGUST 2014 – General Motors South Africa (GMSA) has confirmed the imminent introduction of two new Opel vehicles to the South African market. The new Opel ADAM and Opel Mokka will be introduced to South Africa for sale in 2015 as part of a global product offensive by Opel which will see the German brand introduce 27 new vehicles and 17 engines in applicable markets by 2018.
“As part of the ongoing Opel brand and product resurgence in South Africa, we are excited to announce the introduction of two all new Opel vehicles into the South African market in 2015. The ADAM and Mokka continue the Opel brand’s German heritage which is reflected in their exciting design, engaging driving experience and practical innovations,” says Opel Brand Manager, Christopher Cradock.
“The Opel ADAM and Mokka were shown to the South African public at last year’s Johannesburg International Motor Show, where we experienced overwhelmingly positive reactions from consumers and the media.”
Opel, which is experiencing renewed focus globally, has seen a resurgence in South Africa with Opel vehicle sales up 54% in the first seven months of 2014. GMSA plans to increase its Opel footprint by introducing competitive and exciting new products in key market segments.
In Europe, Opel is investing heavily in the development of advanced new powertrain technology which South African consumers will experience for the first time when the ADAM and Mokka reach South African shores.
“Engine and model derivatives for the local market will be finalised closer to the time of launch, however, we can confirm that both ADAM and Mokka will feature the latest in engine technology and innovative features from the Opel brand,” continues Cradock.
The visionary spirit of Adam Opel lives on
Opel was originally established in Rüsselsheim, Germany, by Adam Opel as a sewing machine manufacturer in 1862. Following a visit to Paris where he was struck by the speed of the bicycle, Opel was inspired by the possibilities offered to urban commuters by an industry dedicated to mobility and soon switched to manufacturing bicycles, Opel’s first foray into mechanical transportation.
Named after the company’s founder, the new Opel ADAM celebrates Adam Opel’s visionary leadership and engineering prowess. The ADAM is a premium sub-compact hatchback which is set to compete with similar lifestyle vehicles in an expanding, fashionable niche segment. It features a lifestyle-focused non-retro design inspired by the latest design cues from Opel, first seen on the Monza concept car.
“The ADAM experience is all about the freedom to create and own an individual, personalised car through which the owner can express their lifestyle preferences and tastes. In addition to customisation, the ADAM offers an exciting and engaging driving experience and as with all Opel vehicles it comes packed with standard innovative technology and specification,” continues Cradock.
“The Opel ADAM will attract a new generation of customers to the Opel brand and open up an exciting world of personalised motoring for drivers looking for an individual driving experience.”
Mokka to shake up growing sub-compact SUV segment
The new Opel Mokka offers the high seating position, extra space, versatility and go-anywhere nature of an SUV, in a compact package with clever proportions. The Mokka has an aggressive design and sporty stance and is set to bring innovation and a quality motoring experience to those who live urban lifestyles.
Available for sale in the second quarter of 2015, the new Mokka range will offer a mix of exciting derivatives specifically designed to suit the varied needs of the South African compact SUV consumer and will be competitively priced while offering high levels of equipment and specification from the entry level up. The Mokka also brings an exciting and engaging driving experience, German engineering and innovative technology to the growing sub-compact SUV segment.
“Over 240 000 Mokka orders have been placed in Europe – this is not only an exceptionally important factor in the growth of the Opel brand on a global level, but also proves that Mokka is a worthy contender in a segment which is experiencing exponential growth all over the world. With Mokka we expect to see a new group of savvy consumers gravitate towards the Opel brand, who seek a fashionable sub-compact SUV which is exciting to drive and offers the solid quality and precision of a German-engineered product,” concludes Cradock.
Engines, specifications and model derivatives will be confirmed closer to the time of launch.