(SEOUL) January 5, 2016 – KIA Motors is getting ready to unveil a special, one-off X-Men-inspired Sportage as part of its ongoing collaboration with Twentieth Century Fox and the X-Men movie franchise. The second-generation KIA X-Car has been created to promote the new X-Men: Apocalypse film and KIA’s sponsorship of the Australian Open 2016 tennis championship.
Inspired by X-Men character Mystique, the second-generation KIA X-Car mimics the appearance and powers of the famous shape-shifter. Fans of the X-Men film franchise and KIA Motors are invited to watch the Kia X-Car shape-shift in a special on-line video starring Kia’s ‘superhuman’ global brand ambassador, Rafael Nadal, by visiting https://www.allaboutsportage.com/. The Sportage, driven by Rafael Nadal in his efforts to take on the X-Men’s arch-villain, Apocalypse, transforms from its standard state, shapeshifting into custom-designed bodywork with special textured ‘tone-on-tone’ matte and gloss blue paint finish, racing wheels and tires along with red and yellow bodywork highlights.
Ahead of the X-Men: Apocalypse’s global release in cinemas in May 2016, the brand will take the covers off the new car in Melbourne, Australia before the start of the the Australian Open 2016 in January and will display the show car to the public at Melbourne Park throughout the tournament (January 18-31) before making appearances at various international motor shows and fan events in the run up to the film’s premiere in May 2016.
The Sportage-based KIA X-Car is the company’s second show car project in collaboration with Fox, following the Wolverine-inspired Sorento that was shown at the Australian Open 2015.
The all-new Kia Sportage production model was revealed earlier in 2015, building on the global success of the best-selling outgoing model with an attractive, all-new exterior design, a host of advanced new technologies and enhanced quality.
The all-new KIA Sportage is due to arrive in South Africa towards the end of the second quarter this year.