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Great-grandson of Harley-Davidson founder to kick off 110th Anniversary Celebration at Africa Bike Week in Margate


CAPE TOWN (25 February, 2013)  William J. “Bill” Davidson, Vice President of the Harley-Davidson Museum, will visit South Africa for the first time to join the iconic brand’s 110th Anniversary celebration at Africa Bike Week from 26 to 29 April 2013.


Harley-Davidson is celebrating 110 years of freedom, self-expression and epic adventures. South Africans will have an opportunity, for the first time, to meet the current face of the Harley-Davidson legacy Bill Davidson.


Davidson said, “I am looking forward to Africa Bike Week and joining our fans in South Africa in celebrating Harley-Davidson’s 110th Anniversary. It’s always a pleasure to meet, speak with and ride alongside Harley-Davidson enthusiasts.”


“I am particularly excited to visit South Africa as we recognise the enormous growth potential this region has for the Harley-Davidson brand and we have big plans to expand in to the African continent” says Davidson.


Davidson, the great-grandson of co-founder William A. Davidson and the son of William G. “Willie G.” Davidson, Chief Styling Officer Emeritus, started riding motorcycles at the age of seven. He joined the company in 1984 and held various leadership positions before taking on his current role. Throughout his 28-year career with the company, Davidson has focused on strengthening the Harley-Davidson brand and relationships with riders around the world.


“Don’t miss” activities at Africa Bike Week which include official Harley-Davidson and dealer exhibitions, non-stop live entertainment, a ride-in bike show, bars and food vendors, free Harley test rides and a mass ride-out.

For more information about Africa Bike Week or to keep up to date on Bill Davidson’s South Africa trip, visit or Like our Facebook page





The Harley-Davidson 110th Anniversary is a year-long, global celebration connecting millions of Harley-Davidson fans across the globe united by a common bond and shared passion for freedom, self-expression and epic adventure. Included in the official 110th Anniversary calendar are 12 different 110th Anniversary experiences that Harley-Davidson will bring to existing motorcycle events in global markets throughout 2013. The events span 11 countries on six continents and will be capped by two main celebration events in Rome, Italy, in June 2013 and Milwaukee during Labor Day weekend in August 2013.


Harley-Davidson fans are invited to learn more about the 110th Anniversary and join the celebration online where they can share videos, images and experiences on Facebook, Twitter with the hashtag #HD110, and at




Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson Africa’s website at  or Facebook page